Just three cigarette brands account for nearly all teen smoking: Marlboro (Philip Morris), Newport (Lorillard), and Camel (RJ Reynolds). These are among the most heavily advertised and promoted cigarette brands, in particular Marlboro, and Marlboro alone accounts for nearly two thirds of teen smoking.
Washington Post article describes the approaches of the four major tobacco companies -- Philip Morris, R. J. Reynolds, Brown and Williamson, and Lorillard -- to get younger smokers, and explains why this is so important to the industry.
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